CBeebies Apps Privacy Notice

Your trust is very important to us. This means the BBC is committed to protecting the privacy and security of your data. It is important that you read this notice so that you are aware of how and why we are using such data. This privacy notice describes how we collect and use your data during and after your relationship with us, in accordance with data protection law. This Privacy Notice only applies to users that are asked to sign into or create a BBC account before using any CBeebies App.

A father sat on a sofa with his daughter and they are both looking at a computer tablettablet

What personal data will BBC collect?

The BBC will collect and process the personal data that you have provided to us about yourself and data in relation to your use of the CBeebies App.

  • Email address

  • BBC Account Username

  • IP address

  • Location

  • Device ID

  • User Activity (we use cookies and similar technologies to gather information about how you use our app)

We may also collect the following personal data about your child if you create a profile for them:

  • A display name that you choose

  • Date of birth

In addition, we will process data relating to your use of the app and technical data about the performance of the app to improve your experience.

How will the BBC use my personal data?

  • We use the personal data above as well as your BBC account data to:

  • Provide you with access to the BBC CBeebies Apps

  • (Send push notifications if you have opted in to receiving these)

  • To recommend content and provide a personalised CBeebies App experience if you have personalisation turned on.

  • Measure audience behaviour, how you interact with the app and measure our reach to improve the CBeebies App services and the overall user experience making sure we’re making something for everyone.

  • Understand, diagnose, troubleshoot, and fix issues relating to the CBeebies Apps.

Who is the Data Controller?

The BBC is the “Data Controller” of your personal data. This means that the BBC decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the Data Controller, the BBC has the responsibility to comply, and to demonstrate compliance with, data protection law.

Lawful basis for processing your data

The lawful basis on which the BBC processes the personal data is the performance of its public task. The BBC’s role is to act in the public interest and to serve all audiences with content which informs, educates, and entertains.

This is consistent with the BBC’s wider public purposes under its Royal Charter, which states that the BBC must “…show the most creative, highest quality and distinctive output and services: the BBC should provide high-quality output in many different genres and across a range of services and platforms which sets the standard in the United Kingdom and internationally.”

Sharing your information

The BBC works with our approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the BBC and not independently of the BBC. We use third parties for technical infrastructure and support, analytics purposes, push notifications, the recommendation service and for marketing communications.

We may share personal data with a third party where required or permitted by law.

Retaining your information

Your personal data on the CBeebies App is retained for as long as you have the app and a connected BBC account. You can delete your account at any time.

Your activity data collected whilst using the app will be kept and deleted in accordance with the BBC's Corporate Retention Schedule.

Your data will be stored within the UK, the EEA and the USA.

Your rights and more information

You have rights under data protection law:

• You can request a copy of the personal data BBC stores about you.

• You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.

• You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the BBC to refuse your request.

• In certain circumstances, you have the right to restrict the processing of your personal data or to object to the processing of your personal data.

• You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.

You can contact our Data Protection Officer if you have questions or you wish to find out more details about your rights, please visit the BBC’s Privacy and Cookies Policy at http://https://www.truemac.vn/privacy.

If you have a concern about the way the BBC has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner’s Office (ICO) https://ico.org.uk/.

Updating this privacy notice

We will revise the privacy notice if there are significant changes to how we use your personal data.